Method Marketing Feature
French Quarter Coffee Co.

1993

• Identified opportunity to become a dominant, national gourmet coffee purveyor

• Created a gourmet coffee concept with multi-channel solutions, including stand-alone kiosks, a 'Coffee Café', coffee carts and coffee klatch areas
• Managed complete concept development and testing process
• Designed innovative brand personality
• Opened 500+ outlets

• Generated an average of 10% incremental sales
• Out-performed national QSR competition in Customer Satisfaction ratings