Method Marketing Feature
Fuddruckers

• negative sales trends
• several unsuccessful re-positionings,
• disgruntled Franchise community
• reliance on huge discounts.

• did research and discovered there was still magic in the original premise of 'world's greatest burger'and 'do your own thing'
• revamped advertising to focus on "Who makes the World's Greatest Hamburger? Fuddruckers and you."
• reached out to Franchise community and gained support through a data-driven guest-oriented process
• redesigned the interior merchandising to reflect the central premise
• developed a new prototype building that cut the cost and improved the experience

• increased guest counts & real same store sales an average of 2% for 5 consecutive years
• increased Average Unit Volume $250,000
• increased income from restaurants 100%
• energized the Franchise community and grew franchise income 14%
• spawned a unit growth spurt that doubled the chain's size