Method Marketing Feature
The Office

1987-1988

• run-of-the-mill chain of bar & grills slowly losing sales
• casual concepts like Fridays threatened it's future

• repositioned the concept into a fun place to be seen and enjoy the good life
• revamped the menu to create "WOW" items
• created theme based events to promote the concept
• reinvigorated the bar business with a broader and more upscale selection of brands and beverages

• increased Average Unit Volume over $350,000
• increased profits 25%