Method
Marketing
Feature
Leo's Delancey Street Deli
1992
- Identified consumer demand for 'Casual Dining Quality'
in a convenient, quick service setting
- Created stand-alone 500-square-foot prototype on
the factory floor of design partner
- Managed complete concept development and testing
process
- Designed innovative brand personality
- Offered multiple locations, including co-branding
opportunities, food courts and retail outlets seeking
food service
- Opened units in a diverse variety of locations and
retail situations
- Averaged $500,000 per unit
- Generated a profit from day one
- Out-performed national QSR competition in Consumer
Satisfaction ratings
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